Meta announced the launch of a new feature called (Incognito Chat) for its artificial intelligence assistant on the WhatsApp application, as part of its effort to address data privacy concerns. Meta explained that hidden chats will be powered by its own processing technology, ensuring that conversations remain invisible to anyone, including the company itself. The company added in a post on its blog: “Your conversations are not saved, and your messages disappear automatically, giving you space to think and explore ideas, without anyone watching you.”